With more and more potential property buyers using the internet to start their search it is essential for agents and developers to have an active online presence. This goes beyond simply having a website or the online replication of the print press PR coverage.

Broadly speaking online PR falls somewhere between digital marketing, search engine optimisation and PR, employing many of the same techniques as print PR but utilising different and evolving tools.

Plus, knowing that 98% of journalists go online daily, 92% of which is for article research (Middleberg/Ross Survey of Media in the Wire World) online PR makes the perfect accompaniment to print and broadcast PR campaigns.

AB Property Marketing offer tailored and accountable online PR campaigns implementing activities such as blogging, social networking, link bating, podcasts and webchats as well as press release syndication and online copy writing.