Print and broadcast media PR is the most frequently used and popular form of public relations, which builds the solid foundation for campaigns. It's all about gaining column inches! AB Property Marketing works hard formulating targeted messages, pitching your stories and properties as well as responding to journalists' requests for information about your company.

Benefit from our relationships with over 1,500 property journalists in the national press, regional media, consumer and trade publications as well as broadcast media (radio, TV) and property exhibitions.

PR campaign results can be measured. An effective method for quantifying coverage is through logging and monitoring press clippings. From these clippings we can also establish the advertising equivalent value (AEV) of a campaign. We at AB Property Marketing actively encourage all our clients to take advantage of this valuable service.