A summary of the public relations services we offer:
- Campaign planning and strategy development
- Print and Broadcast, Online and Green PR
- Research and writing of press releases, editorials and advertorials
- Interviews, testimonials and industry comment
- Build and sustain a reputation over time
- Client case studies
- Product showcases / focus features
- New market launches
- Press trips
- Press pack compilations
- Liaison with broadcast media including TV, radio and podcasts
- Competitions
- Sponsorships
- Seminar speaking opportunities
- Use of comprehensive media contacts database
- Journalist liaison
- Print media AEV’s (Advertising Equivalent Values)
- Crisis communications and damage limitation
- Monthly activity report
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Recent definitions include:
Institute of Public Relations –
"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public."
Oxford English Dictionary –
"The professional maintenance of a favourable public image by an organisation."