What Is Property PR?
Public relations (PR) is now an established practice in most companies and organisations across all industries whether it is carried out within the organisation or it is outsourced to a specialist agency. Since the practice of PR has itself featured in the media many definitions of ‘what it actually is’ have evolved including the key phrases:
- The careful planning and research of company messages prior to taking action and the evaluation of results
- An on-going and systematic process as opposed to an individual activity
- The targeting of multiple audiences or publics
- An essential management function
- Public participation
- The need for long-term commitment
- Reputation
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Recent definitions include:
Institute of Public Relations –
"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public."
Oxford English Dictionary –
"The professional maintenance of a favourable public image by an organisation."
