Why do you need PR?
In today’s increasingly competitive property industry, successful companies must ensure that their marketing activity is working hard to achieve results. PR is a key element of the marketing mix, it can:
- Generate direct sales leads
- Promote product above the competition
- Support business and management objectives
- Provide a means of increasing awareness and building confidence in a product and / or company
- Build and sustain a reputation over time
- Provide a way of communicating with specific audiences and market sectors
- Reinforce and support the marketing and sales activity
- Influence and inform potential clients / customers
- Provide channels for an organisation to be a voice for the industry
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Recent definitions include:
Institute of Public Relations –
"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public."
Oxford English Dictionary –
"The professional maintenance of a favourable public image by an organisation."