Relax to the max in Latin America with wellness tourism on the rise

Relax to the max in Latin America with wellness tourism on the rise

Latin America is set to steam ahead in the coming years with its share of the ‘wellness’ tourism industry, according to new figures released by the Global Wellness Tourism Congress (GWTC), part of the Global Wellness Institute (GWI).

  • Latin American wellness tourism to grow by 13.4% annually (Global Wellness Tourism Congress)
  • Region’s market share predicted to reach $42billion
  • Baymen Resort and Spa in Belize is a luxury hotel focussed on relaxation and rejuvenation 

The figures, from the ‘Global Wellness Tourism Economy Report’ which monitors the growth of this increasing sector, reveal that Latin America (a region that covers Mexico/the Caribbean and Central and South America) is on the up, with a notable 13.4% annual growth predicted until 2017. These figures put Latin America behind only the Middle East in terms of wellness tourism growth, outperforming the long-established regions of the US and Germany, on track to record just 5% annual growth, as well as the predicted global average of 9.9%.


Wellness tourism is described as ‘all travel associated with enhancing one´s personal well-being’ and can encompass aspects such as spas, retreats, fitness facilities, yoga and beauty. It is a large part of the travel industry, currently taking up one in every seven tourist dollars, and sure to be a sector to watch for continued future growth as people work longer hours and focus their free time increasingly on relaxation and rejuvenation.


Taking Latin America’s market share to a predicted $42billion, one resort that is certain to enhance this figure is The Baymen Resort and Spa in the Cayo region of Belize. This luxurious rainforest resort has ‘wellness’ at its heart and features a sumptuous spa with infinity pool and hot tub, fed by stunning natural Maya spring pools and waterfall.


The Baymen’s eco-credentials are also central to its feeling of wellbeing, with the majority of the lodge sitting amongst the rainforest canopy, and an infinity pool that appears to float like a tablet of water suspended in mid-air, allowing guests to feel as though they are truly part of nature, making it easy to unwind.


Wolf Worster, MD of Wolf Wörster Associates, Inc, the global property consultancy specialising in the sale and rental of ultra-luxury villas in some of the world’s most sought-after locations, who are marketing The Baymen, explains,


“With the everyday stresses of modern life getting increasingly intense, it is no surprise that wellness tourism is on the up and with a great deal to offer the discerning traveller searching for true relaxation, it is easy to see why Latin America’s slice of this market is growing too. Belize is one location that is rich in ‘wellness’ attributes – a warm and sunny climate, a wealth of natural features, amazing wildlife – and it is these factors combined with the development’s focus on luxurious relaxation and revitalisation that make The Baymen the perfect wellness retreat.”


With a choice of deluxe suites or two-bed suites available, each individual residence encompasses the notion of old world colonial charm, with four-poster beds, the highest quality finishes, stunning bathrooms with indoor and outdoor shower areas, and a large outside deck, all utilising natural materials of the highest specification.


Investing in a property at The Baymen provides above-average potential to benefit from the growing wellness tourism market, but also the opportunity to use the hotel, or Belize Ocean Club (one of the other properties in the Wolf Wörster Associates, Inc collection) for 30 days personal use annually.


To find out more about The Baymen Lodge and Spa, visit or contact Wolf Wörster Associates, Inc on free-phone 0808 169 6526 or


To discover Belize Ocean Club, which is part of the 30 days personal use, visit