France still a global Top 10 country brand

France continues to be among the world’s top 10 strongest country brands, demonstrating great resilience in the face of Eurozone challenges according to the 2011-12 FutureBrand Country Brand Index (CBI).

In its 7th year, the CBI illustrates perceptions of 113 global nations, and is based on more interviews, insights and information than any other study of its kind. The index assesses the strength of a country brand measuring awareness, familiarity, preference, consideration, advocacy and active decisions to visit a particular country.

Ranking in 9th place, France remains a top brand according to the CBI. Indeed, when it comes to a popular country brand recognised across the globe, France leads the way ranked in 1st place for awareness and familiarity among the public.

Furthermore, France flies the flag for 2nd place in the top 10 category for brand heritage and culture whilst it scores 5th place for brand tourism.

Of course, France has always held a strong identity and enjoys enormous popularity as not only a top tourist destination, ranked in 1st position by the United Nations World Tourism Organisation’s top ten tourist destinations for 2010 but as one of the best destinations for a new life abroad according to recent data.

Research from Lloyds TSB International Wealth Survey revealed that 21% of respondents selected France as their number one choice for a home abroad while the findings also highlighted an increase in the number of wealthy Britons considering a move overseas with Brits accounting for 11% of the buyers in France putting them in 3rd place behind the Portuguese and the French themselves.

Business Development Manager, Charlie Williams of Terresens, France’s leading eco-friendly property developer, comments,

“France is one of those places that in spite of economic uncertainty, still affords a timeless appeal. Indeed, it has an unbeatable reputation and with a solid country brand, people will always stop by and visit making this a reliable bet for property investors.

“At present, the French Alps is one destination that has seen a rise in popularity with around 62% of the market driven by buyers seeking lifestyle and investment choices and French ski property provides both. For example our development, Le Centaure in Belle Plagne offers a great package with a 4.6% rental income and 1 weeks personal usage while our luxurious ski property in the heart of Méribel, ranked one of the 50 most expensive locations for residential property in the world by the Knight Frank Prime Residential Index (2010), might provide a suitable option for wealthy Brits as mentioned in the Lloyds TSB survey.”

Le Centaure in Belle Plagne, a beautiful character resort situated in an ideal location in the heart of the French Alps in the Savoie provides studio to 3 bedroom apartments which are spacious and bright as well as offering a range of luxurious facilities dedicated to wellness and relaxation such as an indoor heated swimming pool, massage room and Turkish bath.

Nestled between forest and mountain pastures, Le Centaure in Belle Plagne offers stunning scenery, a splendid panorama and slopes for all the ski delights and as a snow sure key ready development Le Centaure priced at €190,748 excl. VAT offers a 4.6% guaranteed rental income as well as 1 week personal usage which can be increased throughout the year via the ‘a la carte’ programme.

Additionally, the limited number of 2, 3 and 4 bedroom apartments and chalets of Les Balcons de la Chapelle occupy a prime location in Meribel, just a short walk from the ski lifts, shops and restaurants and commands incredible unobstructed views out over the mountains. Available fully furnished to your specification, these luxurious residences afford stunning views over the valley and La Chapelle Notre Dame costing from €560,000.

For those looking to buy property in one of the best country brands in the world please contact the developer Terresens on + 44 (0) 203 101 110 or visit to find out more.