Fastighetsbyrån launches Facebook Live streamed Spanish open house viewings to international buyers
- First Fastighetsbyrån Facebook Live to take place on Sunday 1 May 2016
- Previous Periscope open house streaming attracted 1,300 viewers
- British buyers now accounting for 21.3% of Spanish market (Registradores)
Buying a property overseas can be a costly business when it comes to viewing trips, but Fastighetsbyrån, the leading Swedish real estate agent in Spain, has the solution: live open houses via Facebook.
Facebook’s new live streaming service means that prospective buyers can view open houses from the comfort of their armchairs, wherever in the world those may be – all they need is an internet connection. Those participating in the streamed open house events can also ask questions and interact in real time with the estate agent.
In order to reach as many prospective buyers as possible, Fastighetsbyrån will be broadcasting three viewings as a Facebook live stream: one in Swedish, one in Spanish and one in English on Sunday 1st May 2016. Viewers can tour the open house and interact with the estate agent by making comments and suggestions and asking questions as they look around.
Fastighetsbyrån is Sweden’s biggest real estate agent, and the leading Swedish real estate agent operating in Spain, with offices in fourteen locations. The majority of the company’s customers come from Nordic countries, but a more international clientele is steadily building. British citizens are the biggest group of foreign buyers in Spain, accounting for 21.3% of the market according to March 2016 data from the Registration Authority, Registradores. And thanks to the strength of the British pound right now, the number of buyers is sharply on the rise.
Fastighetsbyrån’s live viewings will take place on Sunday 1st May 2016, at an exclusive apartment north of San Pedro, just outside Marbella.
Live viewing has huge potential when it comes to the overseas real estate sector. For buyers, it offers the chance to get up close and personal with properties in a way that they could only previously have done by forking out for an airfare and at least one night’s hotel accommodation. For vendors, it vastly increases the potential viewers for each property, making a sale more likely to happen fast and at a good price.
Live streamed viewings provide an honest, unedited picture of the property, as well as allowing for real time interaction.
Daniel Nilsson, Head of Fastighetsbyrån in Spain, comments,
“Digital house viewings can’t quite replace the experience of a real visit, but they do allow potential buyers to attain vastly more information than they can glean from an information pack and a handful of still photographs. They can ask questions of the agent based on what they see, probe into the property as deeply as they wish and then have the comfort of home turf while they mull over what they have seen and make a decision on it.”
During the three broadcasts to be presented by Fastighetsbyrån, the estate agent will talk about the area, show the apartment, answer questions and cover important points about buying property in Spain.
The apartment being broadcast is situated north of the charming community of San Pedro, just outside of Marbella, in a small complex of just 35 apartments. The apartments enjoy two or three bedrooms, balconies or terraces, fantastic ocean views and a communal pool area. Nearby there is a large range of restaurants, bars, shops and golf courses.
“It is a stunning apartment in an attractive area that has broad appeal,” says Pontus Ölander, estate agent at Fastighetsbyrån in Marbella, and host of the upcoming broadcast. “I hope many people will watch the open house viewing, and take the opportunity to ask questions about the property itself and also the market more generally, both in this area and Spain as a whole.”
Fastighetsbyrån has previously held a live broadcast of an open house in the Åre ski area of Northern Sweden using the Periscope app. The successful viewing was seen by more than 1,300 people. Now the company is using Facebook Live to take the concept to Spain and reach even more viewers.
The San Pedro broadcasts on 1st May 2016 will include: 11:00 UTC/12:00 GMT in Swedish, 11:30 UTC/12:30 GMT in Spanish and 12:00 UTC/13:00 GMT in English. Those interested can click here to register for the viewing in English: https://www.facebook.com/events/1909102805983055/
For more information contact Daniel Nilsson, CEO Fastighetsbyrån Overseas on +34 617 343 846 or daniel.nilsson@fastighetsbyran.se. Press Officer Johan Vesterberg is also available, on +46 (0)8-54 54 55 28, +46 (0)708-20 44 34 or johan.vesterberg@fastighetsbyran.se.
Read more about Fastighetsbyrån in Spain here: www.fastighetsbyran.se/utland
Fastighetsbyrån is part of the Swedbank group and has approximately 1,500 employees across 250 offices around Sweden. Outside of Sweden, Fastighetsbyrån has around 130 employees across 18 locations in Spain and Portugal.