Going against the grain. Another successful year for The Real Estate Agency as Spanish sales soar in 2012

Spain

 

The widely reported trials and tribulations of the Spanish economy, which is predicted to continue shrinking in 2013, have painted a rather bleak picture of late. However, it seems that certain sectors such as the second homes market are going against the grain with opportunities abounding for foreign investors looking to pick up bargains.

The Real Estate Agency, the Spanish division of Fastighetsbyrån, Sweden’s leading real estate firm, has reported sales volumes soared by an astonishing 90% during 2012. With the Swedish economy continuing to grow, the company has seen increasing numbers of Swedes – as well as investors from the UK and elsewhere in Europe – attracted to properties in Spain.

The delights of the scenery, sunshine and laidback lifestyle of the Costa Blanca and Costa del Sol are proving particularly popular, with both the new-build and resale property markets showing strong sales. Daniel Nilsson, Regional Manager of The Real Estate Agency, comments:

“The last 12 months have been very positive for us having received over 5,200 enquiries for Spanish property and conducting some 1,600 viewings. From this we have seen the volume of deals and revenue rise by 90% and 104% respectively in 2012 compared with the previous year. Those are not the sales figures of a dead market!

“Buyers are looking for second homes and investment properties in locations offering great weather, fantastic food and a friendly and welcoming culture such as the Costa Blanca which accounted for nearly two thirds of our sales in 2012.”

Other real estate agencies are reporting the same story and it appears that the boom in Spain’s second homes market is set to continue into 2013. Nilsson continues:

“The glut of properties available in Spain presents not a problem but an opportunity for overseas buyers, there is something to suit everyone at every budget! Whether buyers are looking for newly built developments or more traditional Spanish resale properties (which 80% of buyers purchased in 2012), choice and bargains abound. In the last quarter of 2012 alone The Real Estate Agency saw a 22% increase in viewings of properties on the coast of southern Spain, compared with the previous quarter.

“The market continues to expand, as more and more investors are attracted by cost-effective purchases in idyllic locations. Buyers no longer feel constrained to purchase only in their own country, instead they have the confidence to invest in their dream home overseas through trusted real estate companies with proven track records.”

The Real Estate Agency is just that. The company’s Swedish heritage brings with it over 45 years of experience of the property market. It has been operating in Spain since 2008 and has a network of offices along the Mediterranean coast, with new branches due to open in Palma de Mallorca and Barcelona as a result of the success of 2012. From January 2013, The Real Estate Agency will also be offering its services outside of Spain, initially in Cannes on the French Riviera.

This blend of established experience and enthusiasm for the blooming Spanish market has led to an extremely successful year for the company, and with investors still hungry for what Spain has to offer, 2013 is tipped to be even more exciting.

For more information please call +34 617 343 846 or visit www.therealestateagency.com.

 

It’s not all pain in Spain! The Real Estate Agency experiences 58% increase in Spanish property requests

Spain

It seems that it’s not all doom and gloom for real estate agencies operating in Spain as The Real Estate Agency, the Spanish division of Fastighetsbyrån, Sweden’s leading real estate firm experienced a 58% increase in requests in Q1 2012 compared to Q4 2011 with June looking set to be the second best month for 2012 so far.

 

Daniel Nilsson, Regional Manager of The Real Estate Agency comments,

 

“We at The Real Estate Agency have experienced excellent success of late after a huge increase in requests back in Q4 2010 converted into sales helping increase our transactions by 34% and our revenues by 42% YTD compared to 2011. With this in mind, we must point out that while we have pushed our efforts to target UK buyers, Swedes are still our biggest market with 78.5% of our leads from March this year deriving from Sweden.

 

“Indeed, strong European nations such as Sweden are really beginning to push hard into the Spanish real estate market. Given Sweden’s healthy economy and strong krona, Swedes are extremely realistic about the current economic climate in Spain and recognise that they can buy at a good price. Swedish buyers in Spain have risen by a massive 138% according to recently released figures by Fastighetsbyrån so it is important we continue our efforts in this market.”

 

Further success for The Real Estate Agency in Spain comes from the resale segment. In 2011, the agency sold almost 1 in 4 of all resale properties in Spain to Swedes with Nilsson commenting:

 

“While we had tremendous success in the resale arena last year, this year, if the Swedish market is the same, our share of the total Spanish resale market in Sweden will be around 40%. Our success in this area highlights that Swedes are happy to tap into the somewhat neglected resale market which affords more variety than the new build sector.”

 

Meanwhile, one of the core aspects that sets The Real Estate Agency apart from others and key to its success is its ‘back to basics’ approach – placing great emphasis on face to face selling, The Real Estate Agency ensure that their personal approach, one that has been forfeited for solely online communication by many other real estate agents, is at the heart of everything they do giving clients as much information as possible every step of the way.

 

Nilsson further comments,

 

“We believe that this approach is essential to our success! While we invest heavily on marketing and web activity we do ensure that we also invest in personal interaction, attending all the expos in Sweden and the UK so we can meet potential buyers face to face. Our Swedish market responds very well to a personal approach and we believe that the traditional method of face to face selling can still go a long way in today’s marketplace.”

 

For more information please visit www.therealestateagency.com.

 

Images

http://www.therealestateagency.es/en/Press/

 

More information:

 

Daniel Nilsson, Regional Manager, The Real Estate Agency

 

Tel: +34 617 343 846

 

Email: daniel.nilsson@therealestateagency.es

 

Johan Vesterberg, PR Manager, Fastighetsbyrån

 

Tel: +46 8-54 54 55 28, +46 708-20 44 34

 

Email: johan.vesterberg@fastighetsbyran.se

 

The Real Estate Agency is the Spanish division of Fastighetsbyrån, Sweden’s leading real estate agency and a fully owned subsidiary of Swedbank, Sweden’s largest bank. With more than 240 offices and 1,400 employees in Sweden, the company sold 37,000 properties yielding a revenue of SEK 1,400,000,000 (£ 132,000,000) in 2011. In Spain we are represented with own branches in Albir/Altea, Alicante/Gran Alacant, Fuengirola, Marbella, Nerja, and Torrevieja.