Hotspots Index: Buyers head back to Italy

Hotspots Index: Buyers head back to Italy

  • Rome most searched-for location in the world
  • Interest in France on the up
  • Paris enters Top 10 most popular hotspots for first time
  • Italy neck-and-neck with Portugal

Overseas buyers are heading back to Italy and France, reveals new research from The portal’s Q4 2015 Hotspots Index saw Rome remain the most searched-for location in the world in the final months of the year. This is the third consecutive quarter that Rome has held the number one spot.

Italy’s rebound in popularity has been building throughout 2015, thanks to the country’s strong lifestyle appeal, which has been amplified by the weak euro. Favourable exchange rates have fuelled demand for all of Europe’s traditional property hotspots, with Spain and Portugal in particular stealing the limelight. Now, though, the tide may be about to change.

Portugal’s share of searches on reduced for the first time in Q4 2015, accounting for 11 of the Top 50 locations in the portal’s Hotspots Index. Interest remains high for Portuguese property, with the country accounting for four of the Top 10 locations. Indeed, Ponta Delgada rose 11 places in Q3 2015 to storm into the Top 10. It rose one more place in Q4 2015 to seize the second spot with 1.31 per cent of all location searches. Ericeira (1.21 per cent), though, slipped into fourth place, as Fiji’s Lautoka (1.27 per cent) overtook to take third.

Spain, despite accounting for eight locations in the Top 50 (up from seven in Q3 2015), saw Malaga slide into ninth place with 0.83 per cent. Cyprus and Greece, meanwhile, fell out of the Top 10 altogether, as buyers swapped their economically uncertain markets for old favourites.

Buyers have also returned to France in greater numbers, with the country entering the Top 10 for the first time in Q4 2015. Lyon raced 12 places up the chart to become the sixth most searched-for location (1.06 per cent), followed by Paris, which rocketed 28 places up the chart to become the seventh most popular location (1.02 per cent). Italy completed the Top 10 with another new entrant: Terni, the fifth most popular location in Q4 2015.

“The weak euro has been the defining story of 2015, sending buyers from overseas – particularly the UK and the USA – flooding into Europe’s property markets to snap up available opportunities. While Portugal and Spain have dominated demand for the majority of the year, France and Italy are starting to steal the show, their relatively stable markets stealing house-hunters away from the more uncertain bargain zones of Greece and Cyprus.

“France’s record low mortgage rates mean that real estate in the country is more affordable than it ever has been, especially in comparison to rising UK house prices. You would expect to see Paris in the Top 10 most searched-for locations in the world, so it is revealing that the French capital is now taking its rightful place in the Hotspots Index.

“Italy’s economy underperformed in Q3 2015, with growth reducing from 0.3 per cent to 0.2 per cent, while house price declines are gradually slowing, but the favourable exchange rate has kept the sentiment broadly upbeat among investors. Indeed, the country now accounts for 11 of the Top 50 locations on, neck-and-neck with previous champion Portugal.”

Click here to see the full Top 50 hotspots on in Q4 2015.

— ENDS —


Notes to Editors

About Lead Galaxy and

Founded in 1999, is the leading independent website for international property, with more than 800,000 listings in over 100 countries around the world, marketed on behalf of agents, developers and private owners. is one of more than a dozen international property sites operated under the Lead Galaxy brand. Lead Galaxy provides online marketing solutions to thousands of property companies worldwide, focusing on portal listings, email marketing, qualified leads, paid search and social media advertising.

The business is headquartered at 24 Jack’s Place, Corbet Place, Shoreditch, London, E1 6NN.


Do you need comment or statistics for an international real estate article? Our experienced editorial team and management are happy to collate data, provide example properties, or offer insightful comment to support your publication.

Please contact Ivan Radford on or +44 (0)207 952 7221


Sign up to our Daily International Property Newsletter:

– Daily updates on property market news headlines

– Quirky stories from around the world of property

– Hot properties being launched internationally

– Useful guides, surveys, research and trends

– Gossip, lists and other property chit chat

Sign up here:


Feature property listings in your publication!

Our technical team has developed a great new solution for content publishers that allows the addition of high impact advertising units, which can be configured to show property listings, relevant to a type of property, country, region or a specific location.

There are 2 types of implementation:

  • Standard Ad Units: These show in 120,600, 160×600, 300×150, 300×250, 300×500, 300×750 and 728×90 formats, with a varying number of listings showing in each version.
  • Dynamic Portfolio: This is a completely configurable panel, where you can choose the number of columns and rows, plus the size of the listings and dedicate a section of a page, or even a whole page to a set of properties.

Please contact Ivan Radford on or +44 (0)207 952 7221