Med Madness! Perfect properties in Europe’s top tourism hotspot

Med Madness! Perfect properties in Europe’s top tourism hotspot

  • 1 in 3 tourists goes to the Med (UNWTO)
  • 90% of UK consumers travel to Europe more than they did 10 years ago (European Consumer Network)
  • Med tourists set to hit 500 million by 2030 (UNWTO)

The soft sands and warm waters of the Mediterranean are known around the world, accounting for one of every three international tourist arrivals globally, according to the UN World Tourism Organisation (UNWTO).

UNTWO’s research projects that the area will attract more than 500 million visitors annually by 2030, while the European Consumer Network has found that 90% of UK consumers are travelling to Europe more than they did 10 years ago. It makes a holiday home on the Med an attractive investment prospect for those looking to own a second home that can be used for holidays but that also has the potential to generate an income.

The classic Mediterranean destinations are all worthy of consideration when it comes to second home ownership. Italy offers abundant choice, while Spain and Cyprus have large expat communities that make retiring there an easy option for the future. Albania is the rising star of the Med locations, with some excellent properties currently attracting attention.

In Spain, the property market in coastal areas is picking up at a promising pace, as buyers look to take advantage of the bottomed out market before prices rise. Prices on the Mediterranean coast have already risen by 1.5% this year, according to valuation firm Tinsa. Upmarket areas such as Marbella and the surrounding towns are benefitting from the uptick, with new build developments such as Jade Beach, from leading Spanish homebuilder Taylor Wimpey España attracting those looking to own a prestigious property within just 100 meters of the seafront promenade leading to Puerto Banus. Prices start at €450,000.

“Previously owned properties are also selling well along Spain’s lengthy Mediterranean coastline,” confirms Martin Dell, Director of property portal, which offers property sales, holiday rentals and long-term rentals across Spain. “Menorca has some fantastic properties for sale right now, like this four bed, four bath villa with pool for €895,000. It’s the ideal second home for someone looking to own a fabulous holiday property that also has great rental potential.”

Taylor Wimpey España is also keyed in to the potential of the Balearic Islands when it comes to holiday home ownership. Sales and Marketing Director Marc Pritchard comments,

“Mallorca is a great play to buy and has everything from key ready apartments at developments like Cala Magrana III to new build seafront houses like those at Cala Magrana Mar. Mallorca has so much to offer in terms of both land and sea-based activities – it is one of the Med’s most enchanting destinations.”

Over in Italy, the Le Marche region’s coastline has been attracting considerable attention. Le Marche is now the area with the third highest number of Blue Flag beaches in Italy and is becoming increasingly known to international visitors for its clean, safe waters and powder-soft sands. Casa Tre Archi, the latest luxury fractional ownership holiday home from family-run company Appassionata, provides the perfect base for exploring the wonders of the Italian coastline. Fractions are available from £75,000.

Across the Adriatic Sea (an arm of the Mediterranean) from Italy is Albania, which is rapidly becoming one of the Eastern Med’s most exciting holiday home destinations. The five star luxury Lalzit Bay Resort and Spa offers everything from apartments with generous balconies to frontline villas with their own pools, with property reservation available for just €500. As well as the resort’s host of features (landscaped gardens, kids’ club, gymnasium, indoor swimming pool, medical centre, shops, library, restaurants and bars), owners can enjoy 300m of prime beach frontage, exclusively for use by Lalzit Bay Resort and Spa residents.

Cyprus is another popular Mediterranean destination for second home ownership, with a wide range of properties to tempt buyers looking for a blend of tasteful style and prime location, whatever their budget. At the higher end of the market, €868,000 is sufficient to purchase a two bedroom, two bathroom semi-detached villa with pool and stunning sea views at the prestigious Aphrodite Hills resort in Pafos. Chris White of Ideal Homes International comments,

“Cyprus is an incredibly popular location on the Med for second home owners. The climate is excellent and the beaches simply fantastic. With several international influences, the island has developed a unique and enticing cuisine and cities such as Pafos have a rich architectural heritage, along with ‘living history’ archaeological sites like the Tombs of the Kings. From quick holidays to longer-term stays, it is a perfect location for those looking to buy property overseas.”

For more information please contact:

Taylor Wimpey España: +44 08000 121 020 or Those residing outside of the UK should call 0034 971 70 69 72.


Appassionata: +39 33154 13225 or

Lalzit Bay Resort & Spa: +44 845 125 8600 or

Ideal Homes International: +44 1543 326315 or