Alexander James Interior Design on course for smooth sailing in 2018 as Sunseeker’s partner for the London Boat Show

Alexander James Interior Design on course for smooth sailing in 2018 as Sunseeker’s partner for the London Boat Show

January 2018 will see the prestigious London Boat Show return once again to the capital. Held between 10th and 14th January at the ExCel centre, the all-new London Boat Show is a celebration of everything that can be done on the water.

Heralded by the organisers as “better than ever”, visitors can climb aboard classic boats and modern yachts, pick up the latest marine technology and spend quality time with sailing legends. Packed with global, national and boutique brands, the London Boat Show showcases the very finest companies with multi award-winning interior designers, Alexander James Interior Design, very much present.

Building on the company’s already established partnership with both luxury yacht company Sunseeker London Group and The Luxury Network, Alexander James Interior Design, recognised as one of the World’s Top 100 Interior Designers, will once again be utilising their twenty years of experience to exclusively dress five stunning Sunseeker yachts on display at the London Boat Show.

“We are delighted to once again be invited to inject our passion, style and sophisticated luxury into the already glamourous yachts for which Sunseeker is so well known. The London Boat Show is one of the most prestigious events of the year and we are proud to be involved.”

Robert Walker, Managing Director, Alexander James Interior Design

For this year’s London Boat Show, the Alexander James stylists have styled five Sunseeker vessels: San Remo, Manhattan 52, Manhattan 66, Predator 78 and 76 Yacht.

A variety of handpicked soft furnishings and home accessories have been used to dress the yachts, complementing the already exquisite styling that is innate to the Sunseeker brand.

Alexander James has also partnered with small couture house, Heirlooms Fine Linens who are supplying the bedding as well as with British perfumer Jo Malone to incorporate only the finest accessories upon the vessels.

“I have approached the design of each Sunseeker yacht by giving them a distinct look, using different colour palettes to give them an individual feel. I have then used cushions, throws, floral arrangements and decorative accessories to provide a sense of sophistication and lifestyle.”

Stacey Sibley, Creative Director, Alexander James Interior Design

The Alexander James team is also set to welcome on board these superbly dressed yachts legendary footballer Sir Geoff Hurst who will be opening the Sunseeker stand at the London Boat Show on 10th January.

For more information, visit Alexander James Interior Design at or call 020 7887 7604.