Dress to kill in 2017 – Why interior design will be the secret weapon to achieving sales targets
- Sub-£2m properties to receive huge boost from interior design in 2017 (Alexander James)
- Specialist interior design to increase by 20% in 10 years (Brandon Gaille)
- “Design is at the crux of how we live, work, and play” (ASID)
According to property industry experts, one of the leading trends in 2017 will be the emergence of interior design agencies in unexpected places. While hotels and new home developers have long employed the unique talents of those with the vision to transform their properties’ interiors, 2017 will be the year that interior design goes mainstream.
Robert Walker, Managing Director from Alexander James Interior Design explains,
“We are working with a growing number of clients who, just a couple of years ago, never imagined they would be employing professional designers to create beautiful interiors for their properties. Interior design used to be the preserve of the largest of companies. Now, there’s a growing trend for smaller developers to use interior design to boost the value of their property.
“Be they for sale or rent, dressing your units at any price level will be the path to success in 2017. It’ll be the secret weapon to achieving those sales targets.”
Developers of private rented sector (PRS) housing and high end purpose built student accommodation (PBSA) will be particularly drawn to the use of interior designers in 2017, according to the team at Alexander James.
Albury Park Mansion in Surrey highlights the value of the trend towards professional interior design. One apartment in the prestigious Grade 2 listed building saw a staggering 65% increase in value after being professionally dressed by the Alexander James team.
As well as the obvious monetary benefits, a growing appreciation of the value of interior design is another factor behind the trend. According to the American Society of Interior Designers,
“Effective interior design makes workers more efficient, helps students learn, and helps everyone get and stay healthy; it helps us have fun, age gracefully, and connect with family. Design is at the crux of how we live, work, and play.”
The growth of the PRS and the booming PBSA sectors in the UK represent a plethora of new opportunities for developers, but also increased competition. Those that stand out from the crowd are constantly seeking new ways to ensure that their properties turn heads. In 2017, interior design will play a key role in that.
Marketing expert Brandon Gaille believes that specialised interior design businesses will grow by around 20% over the coming decade, compared with a 13% increase in interior design jobs. This is reflective of the spreading interest that smaller developers, builders and private individuals have in using interior design services to create more saleable homes.
Alexander James’ Robert comments,
“There’s a real push from those with properties in the sub-£2 million price bracket to use interior designers at the moment and this trend looks set to grow in 2017. Whether it’s city apartments for sale or rent, or luxury student digs that need to beat the competition, interior designers have never been more sought after. 2017 is the year to think ironically ‘outside the box’ when it comes to interiors!”