Putting the PR into PRoperty: AB Property Marketing celebrates 15 years of success
- Agency has represented property clients around the world for past 15 years
- From Albania to Zambia, from new builds to BTR, PBSA, B2L, second homes & interiors
- Agency based on a passion for property, innovative PR techniques & attentive client service
March 2020 sees leading property PR agency AB Property Marketing celebrating 15 years of successfully representing clients around the world. From a two-woman Surrey start-up, the company has grown and flexed since forming in 2005, finding new and innovative ways to promote a wide range of different property clients and their projects.
Now based in London, Founder and Managing Director, Charlotte Ashton, comments,
“It’s incredible to think that the start-up I co-founded all those years ago has grown to represent household names within the property industry. I’m so proud of the work that the team has undertaken in gaining in-depth knowledge of our clients, their markets and products. We’ve purposefully kept a focus on property alone and strived to deliver an attentive service that you can only get with boutique PR agencies, meaning that our clients always get fully committed, bespoke services.”
Over the past 15 years, AB Property Marketing has worked with leading names in the property sector, including Taylor Wimpey, Quintain, JLL, Tipi, be:here, Millgate, Alexander James Interior Design and Currency Index. The company has delivered PR expertise for UK new homes, international second homes, purpose-built student accommodation (PBSA), hotels and resorts, investment properties (from buy-to-let to care homes), the build to rent sector and much, much more.
“We’ve worked with AB Property Marketing for over a decade now and are still impressed by the team’s enthusiasm, knowledge and personal service. I’m delighted that they are celebrating 15 years of success – but certainly not surprised!”
Marc Pritchard, Head of Sales and Marketing, Taylor Wimpey España
One of the keys to AB Property Marketing’s success has been the company’s willingness to adapt. Popular property investment products and locations change over time, as does everything from the types of second homes available to property-related tax regimes. By utilising their passion for property and staying two steps ahead, AB Property Marketing has been able to support clients to navigate the shifting landscape, just as it has done itself.
“In the past 15 years, we’ve gone through everything from a major global recession to the painfully drawn-out Brexit process. Factors such as these can have a dramatic impact on the property market, both domestically and overseas. That’s why adaptability and horizon-scanning are so essential when it comes to working in the property industry over the longer term.”
Charlotte Ashton, Founder and Managing Director, AB Property Marketing
AB Property Marketing has become the partner of choice for developers looking to bring new property products to market, as well as established brands with their own long history of success. The agency is also a long-term friend to those who write about property, providing up-to-the-minute commentary on political developments, local insights into sun-kissed holiday destinations and everything in between.
“Charlotte’s longevity is proof of her talent for good PR in a very transitory business. Never just reactive, she is great to deal with and great at balancing the often-conflicting demands of property client and journalist (!). Experience does count.”
Liz Rowlinson, freelance property writer for The Times, The Daily Telegraph, Financial Times & Editor of A Place in the Sun magazine
For all your property public relations needs, contact AB Property Marketing on +44 845 054 7524 or visit www.abpropertymarketing.co.uk.