Staying local but living better: Understanding the appeal of Build to Rent

Staying local but living better: Understanding the appeal of Build to Rent

  • Build to Rent, a new way of renting (be:here)
  • New developments driving up standards for renters across the UK
  • Increased choice, enhanced facilities and superb customer service all cornerstones of the Build to Rent offering


Build to Rent is catching on fast, as the UK races to meet the needs of its increasing cohort of private renters. Those developers leading the field, such as the innovative be:here – the brand behind Hayes’ popular Gatefold Building – are shaping the future of urban accommodation. But what is it about Build to Rent that appeals so much to tenants?

 “Tenants have for too long had to live with limited choices and a lack of attention to their needs. Build to Rent has the capacity to change all of that. The UK’s private renters no longer have only limited and ill-conceived rental options at their disposal. Now, they can choose a home that is bright, spacious and purpose-built for renters with superb customer service in the form of an on-site management team. It’s renting for the modern day and age.”

Hayley Wills, Area Manager, be:here Hayes


For 33-year-old Michelle, an NHS Business Manager, Build to Rent was the perfect solution. Michelle loved living in Hayes, with its easy travel links in and out of London, and the new developments and shops resulting from the area’s modernisation. She wanted to continue living locally, but was unhappy with the standard of her privately rented accommodation. Build to Rent offered the perfect solution, allowing her to remain local but choose a better living environment.

“I wanted to remain local to the area, and The Gatefold Building was a new build home with parking. The flat is more spacious, for a reasonable increase in the rent we were paying.

Michelle, resident, be:here Hayes


Since moving into The Gatefold Building in July 2017, Michelle has been enjoying a superior home environment that affords her more freedom than a traditional private rented home would. Local residents looking for something better than the norm can enjoy be:here’s welcoming, pet-friendly approach, low deposits (just a month’s rent), three year tenancies and Habitat furnishings.

Build to Rent developments also provide a strong sense of community. The Gatefold Building hosts regular social events for residents and Michelle has highlighted the friendliness of her neighbours as one of the many advantages of living in a purpose-built rental home. She also flagged up the peaceful nature of the development and the reassuring presence of the reception services, which provide residents with support should they need it.

Michelle has also taken advantage of be:here’s policy of welcoming pets on site, sharing her apartment with five fish!

“The Build to Rent sector is able to provide not just purposefully designed apartments, but also longer-term tenancies, zero fees and shared facilities and services that give residents more than the traditional private rented sector can offer. The overall package is light years ahead of anything that tenants could expect even a few years ago. It’s exciting to be at the forefront of developing such services and to play a role in driving up rental standards and aspirations across the UK as a result, by delivering something that has all the advantages of a local service, but is fundamentally better than anything already available.”

Hayley Wills, Area Manager, be:here Hayes

Apartments at The Gatefold Building are available from £1,250.00 pcm for a one-bedroom home and from £1,475.00 for a two-bed. Every home comes with outdoor space in the form of either a garden or a balcony.

For the latest availability and any questions, please contact the be:here team directly on 0203 845 4796 or visit