Launch of new IMPRSS interior design service certainly impresses the PRS

Launch of new IMPRSS interior design service certainly impresses the PRS

United Kingdom World , ,
  • Alexander James Interiors launches dedicated PRS interior design service
  • Proportion of young people renting privately has nearly doubled in past decade
  • IMPRSS works with builders, landlords & developers to meet the needs of Generation Rent

 Renowned interior design company Alexander James Interiors has announced the launch of its brand new IMPRSS service.

IMPRSS is a dedicated service that caters to the design needs of the UK’s rapidly expanding private rented sector (PRS) and build to rent market

The 2015/16 English Housing Survey revealed that 20% of all households now rent privately, meaning that the PRS has doubled in size since the 10% of the population that it accounted for throughout the 1980s and 1900s. Renting is particularly prevalent among younger people, with 46% of 25 to 34 year olds renting privately (up from 24% just ten years ago).

It was the needs of these young renters in particular that first gave rise to the idea of IMPRSS.


We created IMPRSS to service the needs of Generation Rent. The service designs beautiful, aspirational homes for those who rent privately. We work with housebuilders, developers and corporate landlords to help them shape their properties to the needs and desires of contemporary tenants.”


Robert Walker, Managing Director, Alexander James Interior Design

The rapid growth of the private rented sector and the increase in dedicated build to rent developments had led to a gap in the market in terms of interior design. IMPRSS is filling that gap

Rental properties require robust furniture and furnishings. The IMPRSS team is demonstrating that that doesn’t have to be at the expense of style. The IMPRSS brochure details five contemporary design options that private landlords can use to ensure that potential tenants are queuing up to live in their superior accommodation.

By tapping in to the aspirations of Generation Rent, IMPRSS is enabling landlords to maximise rents while minimising void periods. By seeking out low maintenance furnishings that are durable yet low maintenance, IMPRSS is also ensuring that upkeep costs are kept to a minimum.


The growth of the PRS in the UK has created a unique opportunity for landlords. We are working to help them stay ahead of the competition. An outstanding show home can work wonders when it comes to signing tenants up to a new property. It can make those viewing it feel right at home, as though they belong, the moment they step through the door. Many tenants then want to see precisely that standard of décor in the apartments that they rent. That’s what we’re working with builders and developers to deliver.”


Robert Walker, Managing Director, Alexander James Interior Design

The IMPRSS service is available to PRS property holders across the UK. As well as furnishing PRS homes, IMPRSS offers a range of bolt-on options, in order to deliver a full service. These include electrical goods, kitchenware, pictures and mirrors, soft furnishings (towels and linen) and accessories. There are even free extras for landlords who purchase all five bolt-ons, including Nespresso machines and Sonos Play 3 systems.


For more information, visit IMPRSS at or call 020 3362 0472.

Dressing for PRS success: Changing the look of build-to-rent

Dressing for PRS success: Changing the look of build-to-rent

United Kingdom ,


  • Contemporary tenant demand means rental homes are stylish and uncluttered, with bright, bold colours (Alexander James Interior Design)
  • 20% of UK households now rent privately (English Housing Survey)
  • Interior design increasingly important to PRS developers, landlords and tenants alike (Alexander James Interior Design)

The 2015 – 2016 English Housing Survey confirmed the continuing importance of the private rented sector (PRS), which now houses 20% of UK households (around 4.5 million households in total).

The growth of this sector over the past decade, combined with the increase in buy-to-let investment in the UK and the introduction of build-to-rent schemes, has changed the dynamics of the rental sector – and the look of it.

For many young people, buying a home in the UK simply isn’t an option, so instead they are happy to rent a home that’s better located and better dressed than they would be able to afford to buy.

Stacey Sibley, Creative Director, Alexander James Interior Design


Based on Zoopla listings for furnished versus unfurnished properties available to rent (using Manchester as a sample city), some 76% of properties are available furnished, while 17% are available unfurnished (with the remaining homes being part-furnished).

In Birmingham, 60% are furnished and 27% unfurnished. In London (using Clapham as an example area), the same search criteria produce 56% furnished properties, 25% unfurnished and 19% part-furnished.

According to the experts at Alexander James Interior Design, the growth of the private rented sector has led to a keen interest from both developers and private landlords in dressing their properties for maximum impact, as they seek to keep up with demand from tenants seeking stylish furnished homes.

“Quite simply, the better a property looks and the greater the flexibility it offers to an occupier, the more people will want to live there. With this, we see homes commanding higher rents and minimised void periods, making for a better investment for landlords.

This is a key factor behind the increasing demand for interior design services across the private rented sector. In an environment of competing new build properties, where one apartment can be identical to the next, savvy build-to-rent developers and professional landlords are looking to make their properties stand out from the crowd – interior design can do just that.” 

Richard Angel, Managing Director for London, Alexander James Interior Design

However, it’s not just those owning and managing properties that are placing increasing value on interior design when it comes to the rental sector. Tenants have become more discerning as the sector has expanded.

“People of all ages are struggling more to get on the housing ladder than used to be the case. This has definitely influenced the style of the PRS in several ways. Millennials, for example, are looking for ultra-contemporary rental properties with outstanding design and a whole host of stylish features. They demand the best and the PRS has stepped up to provide that in its efforts to court the spending power of this vast market.”

Stacey Sibley, Creative Director, Alexander James Interior Design


Clean, uncluttered design, natural elements and bold splashes of colour all work well for this market, according to the Alexander James team.

Paints, furniture and fabrics are selected with durability in mind, due to the nature of the rental sector but not at the expense of stylish design.

With the average tenancy length now just 18 months, according to Direct Line for Business, properties can be refreshed regularly in order to keep up with evolving trends.

As the private rented sector continues to grow, so too will the importance of interior design. Good design can turn a house (or apartment) into a home, ensuring that tenants want to live there long-term and look after the property. This offers longer-term security to tenants while also minimising landlords’ costs and ensuring that their valuable investment is carefully looked after.

For more information, visit Alexander James Interior Design at or call 0203 362 0472.