Launch of new IMPRSS interior design service certainly impresses the PRS

Launch of new IMPRSS interior design service certainly impresses the PRS

  • Alexander James Interiors launches dedicated PRS interior design service
  • Proportion of young people renting privately has nearly doubled in past decade
  • IMPRSS works with builders, landlords & developers to meet the needs of Generation Rent

 Renowned interior design company Alexander James Interiors has announced the launch of its brand new IMPRSS service.

IMPRSS is a dedicated service that caters to the design needs of the UK’s rapidly expanding private rented sector (PRS) and build to rent market

The 2015/16 English Housing Survey revealed that 20% of all households now rent privately, meaning that the PRS has doubled in size since the 10% of the population that it accounted for throughout the 1980s and 1900s. Renting is particularly prevalent among younger people, with 46% of 25 to 34 year olds renting privately (up from 24% just ten years ago).

It was the needs of these young renters in particular that first gave rise to the idea of IMPRSS.


We created IMPRSS to service the needs of Generation Rent. The service designs beautiful, aspirational homes for those who rent privately. We work with housebuilders, developers and corporate landlords to help them shape their properties to the needs and desires of contemporary tenants.”


Robert Walker, Managing Director, Alexander James Interior Design

The rapid growth of the private rented sector and the increase in dedicated build to rent developments had led to a gap in the market in terms of interior design. IMPRSS is filling that gap

Rental properties require robust furniture and furnishings. The IMPRSS team is demonstrating that that doesn’t have to be at the expense of style. The IMPRSS brochure details five contemporary design options that private landlords can use to ensure that potential tenants are queuing up to live in their superior accommodation.

By tapping in to the aspirations of Generation Rent, IMPRSS is enabling landlords to maximise rents while minimising void periods. By seeking out low maintenance furnishings that are durable yet low maintenance, IMPRSS is also ensuring that upkeep costs are kept to a minimum.


The growth of the PRS in the UK has created a unique opportunity for landlords. We are working to help them stay ahead of the competition. An outstanding show home can work wonders when it comes to signing tenants up to a new property. It can make those viewing it feel right at home, as though they belong, the moment they step through the door. Many tenants then want to see precisely that standard of décor in the apartments that they rent. That’s what we’re working with builders and developers to deliver.”


Robert Walker, Managing Director, Alexander James Interior Design

The IMPRSS service is available to PRS property holders across the UK. As well as furnishing PRS homes, IMPRSS offers a range of bolt-on options, in order to deliver a full service. These include electrical goods, kitchenware, pictures and mirrors, soft furnishings (towels and linen) and accessories. There are even free extras for landlords who purchase all five bolt-ons, including Nespresso machines and Sonos Play 3 systems.


For more information, visit IMPRSS at or call 020 3362 0472.