Real Estate TV acquires broadcast rights to air ‘Hydra Executives’ in the UK
Hydra Properties, one of the leading real estate developers in the UAE, announced that it has awarded Real Estate TV (RETV), the independent TV channel dedicated to property, the broadcast rights to air ‘Hydra Executives’ in the UK. Over 17 million viewers across Europe are set to witness fierce competition among contenders from the UK and US teams, who will battle it out to win USD 1 million and a chance to begin a business venture in the UAE. ‘Hydra Executives’ is expected to add a different global flavour to the network’s current mix of programmes, while providing extensive international exposure to the developer’s initial foray into broadcast television.
Real Estate TV, which airs on Sky Channels 262 and 263 in Europe, will broadcast the show in cooperation with Showtime Arabia and Infinity TV starting mid October 2008. As the leading independent property channel in the UK, RETV has an audience of over 1.25 million viewers per month and enjoys a high level of credibility among its local and global audiences. The network has gained greater influence since joining News Corp’s Fox International Channels (FIC) in January 2008, which has further expanded the reach of its high quality and entertaining property programmes from the UK and around the world.
“The UAE has emerged as a strong player in the global real estate arena, and ‘Hydra Executives’ is a unique show that focuses on the vast opportunities that are available in this country, especially in Abu Dhabi,” said Dr Sulaiman Al-Fahim, CEO, Hydra Properties. “Our association with a highly targeted network such as RETV will connect ‘Hydra Executives’ to viewers within the international real estate market and potential investors who can appreciate the investment prospects within the emirate.”
Broadcasting 24 hours a day, RETV’s wide range of property-based programmes include ‘The Next Big Thing’, which takes a deeper look at emerging real estate markets; ‘Focus’, which gives a detailed insight on the real estate opportunities within a particular area. As the newest addition to RETV’s program list, ‘Hydra Executives’ will provide not only entertainment by chronicling the pursuit for prestige and fortune of 16 determined individuals, but more importantly, present a broader perspective of the real estate landscape of Abu Dhabi, which is one of the fastest growing development markets in the world.
Speaking about the timing of bringing the series to a British audience, Steve Dawkins, Managing Director of Real Estate TV stated: “It’s a perfect addition to our programming because our audience is very interested in inspirational programming and entrepreneurial shows like Dragons Den are immensely popular. We understand that many who watch Real Estate TV also want to find out more about emerging property markets around the world.”
The show will also be broadcast globally on our Video on Demand service at www.realestatetv.tv and we are expecting very high viewing figures because it’s a great show to watch. “Expect to meet some real characters amongst the teams as well as viewing many locations around the United Arab Emirates. In other words, expect to be entertained and informed.”
‘Hydra Executives’ was launched as a first-of-its-kind English reality-based series, which will be shown weekly on Real Estate TV starting mid October, 2008. Currently in its filming stages, the show will feature 16 contenders – 8 from the US and 8 from the UK – who will vie for the top prize. The exciting 13-week competition will chronicle the drama behind the teams’ and the individual contenders’ efforts to excel in given tasks and assignments, while learning about the real estate business in the process.
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Real Estate TV majority-owned by Fox International Channels is the UK’s leading independent TV channel exclusively dedicated to the property and investor markets across the globe. The channel broadcasts 24 hours a day, 7 days a week on Sky channels 262/263 and via the award winning free Video on Demand service at http://www.realestatetv.tv