Real Estate TV Website Re-launch


Real Estate TV, (RETV, the multi award winning UK based television channel and multi-media company that forms part of News Corps’ Fox International Channels’ network, is pleased to announce the re-launch of their online presence from July 2008.  The re-launch of the website coincides with a complete redesign of the simulcast company’s online presence, and the new look site will be launched in a series of phases from July. 
Responding to specific viewer demand, the first phase of the launch will bring online complete UK property market coverage and presence for Real Estate TV.  This new comprehensive level of coverage of the United Kingdom for RETV will feature everything from regional guides to regeneration news, from mapping tools allowing users to pinpoint developments for sale within reach of specific amenities for example, to video rich content showcasing properties for sale and even UK city profiles.
Backing up listings of attractive developments and individual homes for sale across the United Kingdom, Real Estate TV’s video content will allow viewers to learn more about the specifics of a given location or even a given developer for example.  The mapping tools will help guide a user’s property searches, and the unique toolbox that the RETV website will incorporate will enable all online Real Estate TV users to find professionals and support services – from conveyancing specialists to mortgage lenders.
In harmony with the company’s rapidly advancing development in terms of its television-based programming, the upgraded and enhanced online presence will ensure that viewers of the channel and users of the RETV website are completely and fully informed about every essential aspect of the UK property market.
The second phase of the website re-launch in August will include complete international real estate listings together with holiday rental listings.  These will of course be supported by country specific text and video based content.  Country guides, market news, destination reports and even web exclusive video content will enhance the overall free online service that RETV offers its viewers and users.  The mapping tools for the international section of the website will enable users to search homes for sale or properties to rent in proximity to beaches, golf courses, ski areas, restaurants or resorts for example.
From September onwards the enhancement of the Real Estate TV website will be complete with the incorporation of fully integrated contextual video, cutting edge mapping displays and dynamically generated contextual links for example.
The re-launch of the site will bring online a brand new look for Real Estate TV, but the re-launch is about far more than just aesthetics.  In conjunction with the overall advancement of the brand following the January 2008 controlling stake purchase by Fox International Channels, the re-launch is about providing viewers and users of RETV with the most comprehensive and all-embracing property-based resource where they can find everything – from informed opinion to property product, and from inspirational or aspirational programming to specific individuals to assist with a real estate related matter at their fingertips.
As an advertising platform for developers, agents, property market solution providers and real estate professionals, the new look Real Estate TV website will be a high-grade, targeted way to showcase services, developments and specific properties to waiting and focused audience demand.  The multi media advertising platform that the website will provide will enable advertisers to choose how they profile their product, with opportunities available for everything from contextual-based advertisement placement to video-based promotion.
The exciting re-launch of Real Estate TV’s online presence will be another huge advancement for the brand as they forge ahead with their dual campaigns to provide their advertisers with the ultimate level of multi-platform promotional visibility and their viewers and users with the most comprehensive, useful and easy to use and access guide to all things property.
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