Show home dressing leads to sell out success at Feckenham Gardens

Show home dressing leads to sell out success at Feckenham Gardens

  • Alexander James Interior Design brings contemporary rural chic to Worcestershire vilage
  • Developer Lockley Homes has now sold show home and all other homes off-plan
  • Stunning interior design marked turning point in sales success

A new collaboration between Alexander James Interior Design and Lockley Homes has resulted in a hugely successful show home at Feckenham Gardens in Worcestershire. The show house has highlighted the importance of interior design in selling property.

 “It’s so important for potential buyers to be able to feel themselves living in a property. Bare walls and empty rooms require too far a stretch of the imagination in many cases. That’s why interior design is so invaluable when it comes to selling property – buyers feel at home the moment they walk in the door, then want to turn that feeling into reality.

Robert Walker, Managing Director, Alexander James Interior Design

This was precisely the case with Feckenham Gardens, a development of six luxury homes in the sought-after Worcestershire village of Feckenham. The show home had received a small number of viewings, but no offers. As such, Lockley Homes decided to work with the team at Alexander James Interior Design, which has been recognised as one of the World’s Top 100 Interior Designers by the Andrew Martin Design Awards 2016 and 2017.

The Alexander James team were delighted to work with Lockley Homes to create a relaxed, rural home, blending traditional country style with a contemporary twist. The talented design team took inspiration from the property’s driftwood garden sculpture and incorporated it into the interior scheme. In the living room, this was reflected in the driftwood coffee table base, while a mix of reclaimed wood and an olive green colour palette brought the outside into the kitchen.

A muted, soft pink tone ran throughout the scheme to create a warm, neutral base. Meanwhile, the master bedroom drew inspiration from luxury country hotels, with a tall, deep buttoned headboard, embroidered cushions and handcrafted bedsides.

“With such an enviable village location at Feckenham Gardens, which comprised a mix of six unique bungalows and houses, it was only natural to commission one of the leading interior design houses in the UK. Alexander James Interiors produced a truly exclusive showhome in one of our luxurious bungalows. The ‘AJI effect’ was evident instantly, as Lockley Homes agreed a sale on the showhome within 24 hours of going live on the market. We are very excited to collaborate with AJI on our upcoming scheme.”

Karl Lockley, Director, Lockley Homes

Following the dressing of the show home, interest in Feckenham Gardens picked up significantly. The dressed property sold with 24 hours and all other properties have now been reserved off-plan.

For more information, visit Alexander James Interior Design at or call 020 7887 7604.