- 7% of enquiries from UK and US locations (Gate-Away)
- 7% of buyers looking to spend less than €100k (Gate-Away)
- 3 bed, 3 bath Le Marche townhouse with 50 ft roof terrace for £75k (Appassionata)
New data from the Italian property portal Gate-Away.com has revealed a 92% surge in enquiries for property in the central Le Marche region, the unspoiled Italian location that is a hit with visitors from around the world. The H1 2015 enquiry figure was 92% higher than that of H1 2014 and meant that Le Marche accounted for 6% of overall requests.
“Le Marche has it all,” comments local resident Dawn Cavanagh-Hobbs, founder of luxury holiday home company Appassionata. “The beaches are just beautiful, the local food and wine are excellent and we have miles upon miles of rolling countryside. It’s a peaceful place. Somewhere that you can lose yourself for hours gazing at the scenery or the shifting light as dusk falls across the hills while you dine on an outdoor roof terrace.”
Dawn is one of a growing number of Brits to have lost her heart to Le Marche. She moved there with her family in 2007 and is now helping others to follow their own Italian dream through her luxury fractional ownership business. Owners buy a one tenth share in a property, which they can use exclusively for five weeks per year. For many owners, it is not just a purchase for themselves, but a legacy for their children.
US buyers are also increasingly enchanted by Le Marche. According to the Gate-Away figures, 18.2% of enquiries into Le Marche homes in H1 2015 came from the UK and 14.5% from the US. Homes between €100,000 and €250,000 accounted for the lion’s share of enquiries, at 30.4%, but homes under €100,000 came a close second, with 29.7%.
The figure adds weight to the fractional ownership model that the Appassionata team is operating. Owners get to enjoy a luxurious holiday home that is far larger than they could afford to buy outright, at an affordable cost. They do so without having to worry about upkeep, maintenance or cleaning – every time they arrive to use their Le Marche home, they simply have to unpack their cases and begin enjoying their holiday.
The three bedroom, three bathroom Casa Tre Archi is the third of Appassionata’s fractional holiday homes and is already proving popular. The townhouse follows on from the success of the two countryside properties that were Appassionata’s original Le Marche project.
Casa Tre Archi is beautifully located for those looking to enjoy authentic Italian small town life, while also affording fantastic views from its multiple outdoor spaces, which include a 50 foot roof terrace. It is just the kind of location that Walter Di Martino, Head of Communications at Gate-Away.com, has flagged up as being sought-after by buyers from overseas. He comments,
“Non-Italians are particularly enamoured with the countryside of Le Marche region. As a matter of fact its hinterland, only 10-15km from the coastline, is the most sought-after to the point that we received more requests for this area than for properties in sea resorts. Generally speaking, small towns rising along the coast are more alluring than the bigger tourist city centres of the Riviera. The most picturesque hamlets, which dot the region, are among the most coveted overall.”
It is in just such an area as this that Appassionata’s next luxury holiday home will be awaited. Dawn is keeping details firmly under wraps at the moment, though she did reveal that it will be many months before the tumbledown building has been sufficiently nurtured for its details to be shared with the wider world. For those who cannot wait, inspection trips to Casa Tre Archi can be arranged directly with Appassionata, so buyers who want to be part of Le Marche’s rise to international fame can get in ahead of the crowds.
For more information visit www.appassionata.com or contact the Appassionata team on +39 33154 13225.