Show home dressing leads to sell out success at Feckenham Gardens

Show home dressing leads to sell out success at Feckenham Gardens

United Kingdom
  • Alexander James Interior Design brings contemporary rural chic to Worcestershire vilage
  • Developer Lockley Homes has now sold show home and all other homes off-plan
  • Stunning interior design marked turning point in sales success

A new collaboration between Alexander James Interior Design and Lockley Homes has resulted in a hugely successful show home at Feckenham Gardens in Worcestershire. The show house has highlighted the importance of interior design in selling property.

 “It’s so important for potential buyers to be able to feel themselves living in a property. Bare walls and empty rooms require too far a stretch of the imagination in many cases. That’s why interior design is so invaluable when it comes to selling property – buyers feel at home the moment they walk in the door, then want to turn that feeling into reality.

Robert Walker, Managing Director, Alexander James Interior Design

This was precisely the case with Feckenham Gardens, a development of six luxury homes in the sought-after Worcestershire village of Feckenham. The show home had received a small number of viewings, but no offers. As such, Lockley Homes decided to work with the team at Alexander James Interior Design, which has been recognised as one of the World’s Top 100 Interior Designers by the Andrew Martin Design Awards 2016 and 2017.

The Alexander James team were delighted to work with Lockley Homes to create a relaxed, rural home, blending traditional country style with a contemporary twist. The talented design team took inspiration from the property’s driftwood garden sculpture and incorporated it into the interior scheme. In the living room, this was reflected in the driftwood coffee table base, while a mix of reclaimed wood and an olive green colour palette brought the outside into the kitchen.

A muted, soft pink tone ran throughout the scheme to create a warm, neutral base. Meanwhile, the master bedroom drew inspiration from luxury country hotels, with a tall, deep buttoned headboard, embroidered cushions and handcrafted bedsides.

“With such an enviable village location at Feckenham Gardens, which comprised a mix of six unique bungalows and houses, it was only natural to commission one of the leading interior design houses in the UK. Alexander James Interiors produced a truly exclusive showhome in one of our luxurious bungalows. The ‘AJI effect’ was evident instantly, as Lockley Homes agreed a sale on the showhome within 24 hours of going live on the market. We are very excited to collaborate with AJI on our upcoming scheme.”

Karl Lockley, Director, Lockley Homes

Following the dressing of the show home, interest in Feckenham Gardens picked up significantly. The dressed property sold with 24 hours and all other properties have now been reserved off-plan.

For more information, visit Alexander James Interior Design at or call 020 7887 7604.  

Buyers go Wild for luxury at Wildcrest by Hamill Homes

Buyers go Wild for luxury at Wildcrest by Hamill Homes

United Kingdom


  • Hugely successful Hamill Homes Wildcrest launch event showcased work of Alexander James Interior Design
  • Lifestyle showcases featured the work of Beau Han Xu and McLaren
  • Visitors delighted with bespoke Lida Cucina kitchen

An exclusive new residential launch has shown just how creative it’s possible to be when building an atmospheric viewing experience. Guests invited to the bespoke private residence Wildcrest, in Sunningdale, were treated to fine wines and canapes as part of the viewing, which also encompassed a showcase of McLaren cars from the company’s new sport series, as part of the external dressing of the property.

Once through the impressive front door, visitors enjoyed the work of leading interiors firm Alexander James Interior Design, which has been recognised as one of the World’s Top 100 Interior Designers by the Andrew Martin Design Awards 2016 and 2017.

“Working with partners like AJI allows us to showcase our product. We believe the houses that we create are truly special, and AJI offers that wonderful finishing touch that transforms them from amazing houses to spectacular homes. We have been proud to work with AJI and look forward to more collaborations in the future.”

Kevin Hamill, Director Hamill Homes Ltd

The one-off house features a range of stunning pieces, such as the work of Beau Han Xu. Xu is a designer and gemologist known for his superb glassware collection, which includes breathtaking decanters and glasses with freefall Swarovski Beau Cut zirconias in their stems.

“Products like the Beau Han Xu collection perfectly encapsulate the lifestyle offering of Wildcrest. This unique property, created by Hamill Homes, is simply exquisite. It was essential that the interior design reflected the grace and elegance of the house itself. 

Robert Walker, Managing Director, Alexander James Interior Design

The hugely successful launch event, held on 12 October, also showcased the Lida Cucina kitchen, with guests able to experience live cooking stations as part of their experience.

“A property such as Wildcrest deserves an outstanding kitchen. We worked to create a bespoke space that is incredibly stylish, while also offering all of the practical touches required for contemporary family life. The result is a kitchen that even the most committed foodie would be delighted to call their own.” 

John Harvey, Managing Director, Lida Cucina

In keeping with the tone of the property, the launch event also featured a clay pigeon shooting simulator, as well as an exclusive Linn Lounge event. Linn is known for presenting iconic artists for intimate musical performances across the UK. The opulence of the overall offering was such that Luxury Marketing House spent the day on site, filming the successful launch. The event was run in conjuction with The Luxury Network, which is known for coordinating and connecting a wide range of ultra-luxurious brands.

“This was one of those unique property events that promised to deliver an outstanding, immersive viewing experience. It presented visitors with a true taste for the sumptuousness of the lifestyle being offered by Wildcrest. Interior design plays a key role in that, with the subtle interplay of colours and textures creating an overarching feeling of welcome, elegance and indulgence.” 

Robert Walker, Managing Director, Alexander James Interior Design


For more information, visit Alexander James Interior Design at or call 020 7887 7604.

8 Top Tips to Perfecting Your Country Home Decor

8 Top Tips to Perfecting Your Country Home Decor

United Kingdom

Country home decor is about blending the traditional, rustic charm of your countryside location with contemporary finesse to create a peaceful, welcoming environment in which you feel completely at home and utterly comforted.

So how do you achieve the ultimate country home design? Here top interior designers, Alexander James Interior Design, share their favourite tips and tricks to help you get the look.


  1. A Timeless Colour Combination

Tip: The classic combination of crisp blue and brilliant white is a timeless country home decor look. Fresh and utterly charming, you can use this blue and white scheme in your pottery, linens and accessories.

This driftwood coffee table with glass top adds yet another of country charm, acting as a stunning statement piece and adding an organic, earthy feel to our living room design.

  1. Inspirational Themes from Nature

Tip: Country home decor would not be complete without bringing themes of nature into the home, referencing inspiration from nature throughout your interiors.

In our Cotswolds barn conversion, this avian themed dining area is symbiotically styled with the exterior of the property, reflecting elements of nature throughout and rich character in these bespoke studded dining chairs.

Celebrating this beautiful Oxfordshire countryside setting, we brought nature indoors with this enchanting bird themed design, adding touches of comfort and luxury with these beautiful William Yeoward fabrics.

  1. A Haven of Relaxation

Tip: When we think of countryside retreats, we imagine escaping the hustle and bustle of modern life, recharging and enjoying a spot of relaxation. Your country home decor must therefore be designed with the utmost relaxation in mind.

This luxurious cinema room is both refined and classic in design, offering the perfect space in which to relax and unwind, with two elegant day beds taking centre stage of the room, dressed with soft furnishings and sumptuous Johnstons of Elgin throws.

The gentle tones of ivory and muted teal enhance the light, airy design of our contemporary Surrey barn, creating a haven of relaxation with these luxurious Romo and Zoffany fabric cushions.

  1. Organic Elements of Nature

Tip: Incorporate natural elements from the outdoors into your interiors to create an authentic country home decor look. Use organic elements that induce a sense of calm and peace, such as beautiful woods.

Styled to its beautiful countryside surroundings, our stunning Cotswolds project brings nature into the interiors with topiary pots, rustic wooden furniture and richly coloured florals and soft furnishings.

We designed our latest Henley-on-Thames show home for Millgate Homes to exude the traditional charm and countryside beauty of this historic, riverside town – with bespoke, rustic wooden furniture and sumptuous fabrics by Romo.

5.  A Warm, Open Welcome

Tip: Design every space in your interiors to emit a warm sense of welcome to achieve the perfect country home look. It’s the little touches that count; the scented candle emanating a beautiful fragrance throughout the room, the display of magazines on the coffee table and the luxurious throws awaiting an afternoon of reading on the sofa.

The rustic kitchen diner setting, antique-style metal framed wall clock and framed prints all add to the country charm in our modern Surrey barn project, whilst the soft colour scheme and vibrant lavender plant offer an enlivening, spring-like feel.

  1. An Essential Spot of Luxury

Tip: Just because we associate country home decor with rustic character, doesn’t mean that a touch of luxury need be neglected! On the contrary, luxury plays an important role in offering true comfort within a country home.

This bespoke ottoman in sumptuous Kirkby Design fabric adds another layer of luxury to the alluring master bedroom in our Cotswolds project.

At the foot of the master bed elegantly sits this bespoke made seating, dressed beautifully with luxurious Camengo and Zoffany cushions and a lavish faux fur throw.

  1. The Refreshing Vitality of Florals

Beautiful floral displays will bring another element of nature into your country home decor, invigorating the space with new life and fresh vitality.

Traditional yet contemporary, these elegant bobbin chairs and dining table by Julian Chichester rest serenely beneath the high-vaulted oak beams of our rustic Surrey barn project. With ivory tones and magnificent floral display, this design is fresh, light and ethereal in its tranquility.

This damask motif Harlequin wallpaper of interlocking flowers in mirror effect radiates femininity and natural charm, whilst the Jane Churchill fabric cushions bring an indulgent sense of comfort to our Henley-on-Thames bedroom design.

  1. An Abundance of Light

Tip: A common misconception is that country homes are filled with a multitude of trinkets, furniture and accessories, but this can lead to a confused, chaotic look. Be careful not to clutter your interiors, rather create spaces that are bright and airy, filled with natural light.

Brimming with natural light, we designed these vibrant riverside homes to reflect the quaint countryside location, with luxurious Romo fabric cushions, solid oak coffee table and abundant plant displays.

For more information please contact Alexander James Interior Design on 020 7887 7604 or visit

Alexander James Interior Design voted one of world’s top 100 interior designers in Andrew Martin Awards 2017

Alexander James Interior Design voted one of world’s top 100 interior designers in Andrew Martin Awards 2017


For the second year running, Alexander James Interior Design has been independently voted as one of the world’s top 100 interior designers in the prestigious Andrew Martin International Interior Designer of the Year Awards.

Dubbed “the Oscars of the interior design world” by the Sunday Times, the Andrew Martin Awards recognise the most talented interior design teams from around the world.

Globally respected and renowned, the award attracts entries from across the planet. The world’s very finest interior designers are judged by an esteemed panel, which has in the past included the likes of Jo Malone, Terry O’Neil, A A Gill and the Duchess of York. This prominent award has been won by Kelly Hoppen, Kit Kemp and Martyn Lawrence-Bullard, to name just a few well-loved icons who have been rightfully recognised.

“To be nominated for an Andrew Martin Interior Design Award once is an honour. To be nominated two years in a row is simply outstanding. I am indebted to my incredibly talented team here at Alexander James Interior Design for their skill in blending cutting edge creativity with a timeless sense of style. It’s fantastic to see that their hard work has been so deservedly recognised once more.”

Robert Walker, Managing Director, Alexander James Interior Design

The work of the 100 finalists is featured in the prestigious and highly influential ‘Interior Design Review,’ otherwise known as the bible of the interior design world.

Alexander James Interior Design proudly occupies six pages of images in the 2017 Design Review. Having been recognised again this year as being one of the world’s top 100 interior designers cements the firm’s position as one of the leading players in the industry.

The Interior Design Review has become a cultural catalogue, illustrating social and political movements as well as contemporary lifestyles, much like the awards themselves. With more than 1,000 colour photographs, it is a staple for professional interior designers, architects and anyone with a passion for design.

The 2017 Design Review launched on the 1 September 2017, and is available to purchase here. The winners of the 2017 Andrew Martin Interior Design Awards will be announced on 23 October 2017.

For more information contact Alexander James Interior Design on 020 7887 7604 or visit

New partnership paves the way for those seeking style on the seas

New partnership paves the way for those seeking style on the seas

United Kingdom
  • Alexander James Interior Design partners with Sunseeker London Group
  • Southampton Boat Show and Cannes Yachting Festival showcasing stylish interiors
  • World debut of The 76 Yacht brings the Sunseeker lifestyle to the fore

Attendees at the Cannes Yachting Festival and the forthcoming Southampton Boat Show are lucky enough to enjoy the results of a new partnership between leading interiors firm Alexander James Interior Design and luxury yacht company Sunseeker London Group.

With twenty years of experience in creating award-winning interiors, the exclusive dressing of the yachts has offered an extra dimension to the work of the Alexander James Interior Design team.

“We’re keen to inject our passion, style and sophisticated luxury into the already glamourous yachts for which Sunseeker is so well known. It’s a pleasure to have worked so closely with Sunseeker once again in the world of luxury yachting.

Robert Walker, Managing Director, Alexander James Interior Design

The partnership follows the success that the two companies have enjoyed when they have worked together for previous yachting events.

For Cannes, the Alexander James stylists have styled the San Remo, Manhattan 52, Manhattan 66 and Predator 68 vessels, all of which have been extremely well received.

For the Southampton show, the team has also dressed Sunseeker’s largest boat, along with the 57 Yacht Mark 2 and the 76 Yacht, which makes its world debut this year.

It was important to the team that the soft furnishings and home accessories used to dress the yachts complemented the already exquisite styling that is innate to the Sunseeker brand. Thus, to achieve the right lifestyle look, Alexander James has partnered with artist, gemmologist and designer Beau Han Xu, as well as with British perfumer Jo Malone. Beau Han’s involvement will see him undertake a film and photoshoot aboard the 95 Yacht as part of the Southampton show.

I approached the design of each yacht by giving them a distinct look, using different colour palettes to give them an individual feel. I then used cushions, throws, floral arrangements and decorative accessories to provide a sense of sophistication and lifestyle.’

Stacey Sibley, Creative Director, Alexander James Interior Design

Aboard the yachts at the Southampton Boat Show, items used from Beau Han included those from the Beau Han Barware collection, an exquisite collection of Swarovski glasses paired with a beautiful decanter, reflective of the luxury lifestyle that Sunseeker’s stunning yachts represent.

These stylish craft will travel on to other boat shows around the world once they have been presented in Cannes and Southampton. Forthcoming events include the Genoa Boat Show and Monaco Yacht Show in September, followed by London, Dusseldorf, Poole and Swanwick in 2018.

 “It’s wonderful to be able to share the elegance of perfect interiors with new audiences in this way and to showcase the versatility of outstanding interior design. We look forward to working with Sunseeker to take their superb yachts from strength to strength over the years ahead.”

Robert Walker, Managing Director, Alexander James Interior Design

For more information, visit Alexander James Interior Design at or call 020 7887 7604.  

Dressing homes fit for fashionistas this London Fashion Week

Dressing homes fit for fashionistas this London Fashion Week

United Kingdom
  • London Fashion Week commences 15th September 2017
  • The right dressing room can be a daily pleasure to use
  • Have fun honing your style and display your items accordingly
  • Use made to measure shelving and back-lit displays for the ultimate designer dressing room

With London Fashion Week fast approaching, it’s the perfect time to focus on a wardrobe refresh. However, according to leading interiors firm Alexander James Interior Design, committed fashionistas are taking this one step further.

Having the ultimate dressing room can be a life-changing experience for those who love their clothes and London Fashion Week presents the perfect excuse to give that dressing room an overhaul. Just because it’s a practical space doesn’t mean it can’t also be beautiful. The best dressing rooms should serve to inspire their users and celebrate all that is beautiful and fashionable each and every day.

Stacey Sibley, Creative Director, Alexander James Interior Design

In honour of London Fashion Week, which this year takes place from 15 to 19 September, Sibley has shared her top tips on how to make the most of your dressing room in order to enjoy it at its best.

How to dress your dressing room – Stacey Sibley, Alexander James Interior Design

Start by having a good sort through all your clothes, shoes, bags, jewellery, etc. You don’t want to build a space that is going to be storing items that will never be worn. Reading The Life-Changing Magic of Tidying Up and Spark Joy by Marie Kondo can be a huge help with this. Kondo gives tips on how to sort through your belongings and even how to fold clothing.

Next, think about what’s important to you. If you’re a shoe addict, think about how you would like them stored and displayed – do you want them on show or wrapped away for protection? Do you need lots of shelving for shoe boxes or do you prefer to have the shoes out of their boxes on display?

It’s important to think about lighting, too. Make sure the space is well lit, especially where you have the full length mirror for trying outfits on. Using back-lit shelves can be a nice touch here, especially if you have a designer handbag collection or hats to display. Made to measure shelving can also work wonders for those items.

Give some thought to space allocation for clothes as well. Do you have more dresses than separates? If so, you’ll need more full height hanging space. Be realistic about your level of tidiness as well. If you’re super neat then open shelving and hanging space can work well, but if you tend towards the messy then doors to hide away the mess come highly recommended!

Be playful with your style as part of the process too. Do you want your dressing room to be glamorous and glitzy, sleek and cotemporary, or vintage inspired? Shape the space and the items on display to fit your preferred style.

When it comes to practical touches, drawers can be a great help. Underwear, ties and jewellery can all be neatly stored in drawers, while a safe for expensive jewellery and watches may also be a good move. If space allows, a central island for more storage can also be very useful – or a central ottoman for sitting on while getting ready.

Of course, if you have oodles of space available then a ‘his and hers’ dressing room set is the ultimate luxury touch – and will certainly put paid to any arguments over the allocation of wardrobe space. It also means you have the pleasure of creating two distinctly different dress room spaces!

For more information, visit Alexander James Interior Design at or call 020 7887 7604.  

The country chic challenge – honouring history in a new build family home

United Kingdom
  • Alexander James Interior Design challenged to find what Robert the Bruce and ballerinas have in common
  • Wadhurst Place in East Sussex highlights the best of contemporary country living
  • Neutral tones, cleverly blended textures and rustic touches create the ideal country home

There’s always a frisson of excitement in the air when an interior design team first sets foot inside a new property. That’s particularly true when the home presents a unique challenge, like Wadhurst Place, in East Sussex.

The brief was to offer a balance of luxury ‘Show Home’ mixed with a ‘Country Chic’ feel. Wadhurst Place is a unique development offering luxury accommodation set in 18 acres of parkland with breath-taking views. The properties range from substantial, family houses to large, lateral apartments and mews houses. It was imperative the Show Home offered a lifestyle that captured a wide audience.”

Ben Axton, Head of Show Home Sales, Alexander James Interior Design

The challenge at Wadhurst Place was to dress one of the development’s five-bedroom, three-bathroom houses – known as The Elder – in such a way that it both honoured the site’s rich history and presented a contemporary, luxurious country lifestyle, as befits a location that made it onto this year’s Sunday Times list of the best places to live in the UK.

The full development comprises 13 apartments and 26 homes, set in 18 acres of breath-taking parkland. The original, Grade II listed manor house, which is being delicately restored into apartments after 15 years of neglect, was built for a descendent of Robert the Bruce in 1885. Built in the Domestic Revival and Queen Anne style, half-timbered with ornamental red brick facings and carvings, the house includes oak joinery, ornate plastered ceilings and stained glass windows. It was described in the 1885 directory as having, “an interior which is admirably appointed, and no expense whatever has been spared.”

The manor house became a girls’ boarding school in the 1930s, supplemented by a ballet school in the 1980s, until its closure in 2001, when the site fell into disrepair. Work is now underway not only to restore the manor house to its former glory, but also to provide an outstanding collection of homes in the surrounding parkland that honour the site’s extensive history and rich architectural heritage.

“Wadhurst Place presents a uniquely beautiful setting and we wanted to reflect that in the interior design of The Elder show home. Capturing the elegance of country living was key, so we sought to blend modern furnishings and fabrics with select rustic pieces, to create a distinctive overall look and feel. Different textures played an important role in achieving the overall effect, with rich velvets, satin, wicker and textured wallpaper all playing a part.”

Stacey Sibley, Creative Director, Alexander James Interior Design

The resulting show home presents a stunning glimpse of life in this beautiful East Sussex market town. Clean, classic design elements and natural tones create a sense of harmony and peace that’s very much in keeping with the local area. Those touring The Elder can enjoy a true sense of the lifestyle that Wadhurst Place offers – this is effective interior design at its very best.

“We’re delighted with the overall result at The Elder. It shows off contemporary country living for the modern family, while still reflecting the development’s rich heritage, which was precisely what we wanted to convey.”

Stacey Sibley, Creative Director, Alexander James Interior Design

For more information, visit Alexander James Interior Design at or call 020 7887 7604.  

Top Autumn design trends revealed by Alexander James Interior Design

United Kingdom
  • Rich jewel tones are at the centre of autumn’s design inspiration
  • Keep nature in the home with large floral prints on walls and cushions
  • Add warmth with raw brass touches as the nights lengthen

While the rest of us are enjoying the summer holidays, the team at Alexander James Interior Design is busily working away on this autumn’s top interior design trends. Now, Creative Director Stacey Sibley has shared her expert insights into this autumn’s must-have colours, fabrics and florals.

“We’ve seen a real inclination for soft, muted tones over the spring and summer. All that’s going to change in the autumn, as bright jewel colours burst onto the interiors scene. Colours are all about the rich warmth of teals, burnt oranges, shaded spruce and autumn maple. These are bold tones for uplifting interiors – we’ll be brightening up the indoors as the outdoors dims in preparation for winter.”

Stacey Sibley, Creative Director, Alexander James Interior Design

Plush, patterned fabrics will complement the bold jewel colours of autumn. Sibley highlights the new Bonheur velvet from Zinc Textiles as an example. The plush velvet is interspersed with multi-tonal textural bouclé yarns to form a deconstructed hounds tooth design that is both elegant and warm.

Meanwhile, summer’s fascination with nature will continue, but with a shift into more rich, floral patterns.

“Florals this autumn will be larger than life – picture rich velvet cushions printed with large scale, expressive tulips, apple blossom and roses. The Designers Guild’s new cushions epitomise this trend. We’re also seeing floral prints in wallpapers and fabrics that look like old master still life paintings, allowing us to incorporate these into the home in exciting new ways – it’s a modern twist on classical prints.”

Stacey Sibley, Creative Director, Alexander James Interior Design

When it comes to larger items of furniture, colour comes to the fore once more. Julian Chichester’s beautifully sculpted, teal vellum Deneuve Cabinet is the ultimate example. Double curved ends provide elegance while the textured raw brass detail that follows the shape of the front of the cabinet pairs perfectly with autumn’s favoured tones.

For smaller accessories, it’s all about blending those jewel colours with interesting textures. Healthfield & Co’s emerald Amelia table lamp reflects the autumnal trend perfectly. A design collaboration with Zoffany, the hand-crafted lamp features stunning volcanic glass detailing, meaning that each piece is unique. Antique brass and a satin shade finishes the lamp beautifully.

“Finally this autumn, don’t forget the importance of art. If you’re nervous about how to introduce jewel tones, opt for something like Trowbridge Gallery’s Lovebird Feathers. It’s a stunning piece that shows the bright, delicate plumage of the world’s smallest parrot. The close-up of the rainbow spectrum of colours is truly beautiful and adds a wonderful sense of texture as well as colour.”

Stacey Sibley, Creative Director, Alexander James Interior Design

With the longest day already well behind us, it’s time to enjoy the rest of the summer while preparing for the autumn. Make sure you’re ready for the arrival of dark skies and darker evenings by giving your home the rich colour boost it deserves.

For more information, visit Alexander James Interior Design at or call 020 7887 7604.